Let's face it. We are lazy. As lazy human beings we value services that make our lives easier. We can connect with our friends on Facebook, buy stuff on Amazon, search for information on Google, socialise on Twitter, watch interesting talks and videos on Youtube - and it's all for free! Everything's good. From companies' perspective, everything is great! People are happy and have no idea what is happening behind the scene or understand that they are the product that is being sold to third parties like advertisers. In the days past, companies didn't have these massive amounts of data about us. They couldn't even imagine what that could be worth (billions of euros, that's right). But neither did individuals imagine that we would be the currency for the companies to trade with. We're talking of course about our personal data. Today, companies like Facebook and Google are one of the biggest companies on Earth, and their business is based on the data ...
A techie marketing scholar rambling about the future